OAAN PROGRESSIVE MARCH

• 1980’s marks the turning point (trickles of Agency trained Executives)



• 1986 Name changed (OACAN)



• Restructured Sectoral Secretariat (with functional committees)



• Organised Educational Progammes (Managers & Directors)



• Conducted Media/Audience Research into Outdoor (2ce)



• Made peace with publics (APCON, ADVAN, AAAN etc)



• Created an inaugurated Regional Chapters





• Brought Industry nearer Government, State Governors as Patrons

• Consultative meeting with Government Organs



• Put the Association on Internet (www.oaan.org)



• Embark on Business visit to Great users of Outdoor



• Sharpened the Legal bite of the Association, Landmark judgement (OAAN vs OSOAMAG)



• Set up “Advertising Benevolent Fund” (To care for the needy)



• Free Group Accident Insurance Cover For Directors

OAAN SPONSORED RESEARCH (2004)

• TITLED: ADVERTISING MEDIA SURVEY AND IMPACT STUDY REPORT

PROCEDURE:

• Research Panel (Nominated Representatives of various Sectoral Groups)


ADVAN - (2)

OAAN - (2)

AAPN (NOW AAAN) - (2)

APCON - (1)

MIPAN - (2)

BON - (1)

NPAN - (1)

• Panelists Selected the research firm



• Briefed research Company



• 12:37 AM 10/21/2005 - Received the Report



• while OAAN picked the bill

CONSULTANT: Market Trends Research International

RESEARCH REPORT HIGHLIGHTS

• Traffic and Audience Count report in Major Cities



• Cost effectiveness – (All Media)



• Outdoor at 16k per thousand – CHEAPEST!!!



• Share of Ad-spend per Media



• Conducted Media/Audience Research into Outdoor (2ce)



• Audience attitude statement of each media



• Awareness Measurement/Impact - Day - Night - Size



• Share of voice (All Media)



• Reach/Coverage (All Media)



• Demographic Profile (Age, Gender and Social Class)



• Listed NESTLE NIGERIA PLC among Top fifteen (15) users of the Outdoor medium



• Maggi Cube and Milo had 80% and 75% UNAIDED Recall by respondents respectively.

CHALLENGES FACING OAAN

• Multiple Taxation Syndrome - Local, State Govts, Fed. Inland Waterways, Lagos State Highway Maintenance Contractors’ Scheme, Environmental Protection Agencies FERMA, new Fed. Govt. Gazette-Demand Advert payment on Federal Roads.



• Area Boys Demand



• Mounting Industry Debts.



• Obnoxious State Outdoor Government Laws - e.g. Lagos State Outdoor & Signage Law - Public hearing held. – APCON, AAAN, MIPAN, & ADVAN Attended.



• Advertisers urged to continue to fight for OAAN & Ad. Industry



• Likely rate increases if we all fail to stop Government on areas of multiple taxation.



• Indiscipline among OAAN Members



• Clutters on our Roads.